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This web site states the following, "At the intersection of marketing, business and contemporary culture." We noticed that the web site said " The Culture QA Intels Genevieve Bell Part 2." It also said " Feraldata on paying attention to counter narratives, wearables, and overcoming the seduction of data. VIDEO Getting Brands Out Of Category Into Culture. The Culture QA Intels Genevieve Bell part 1." The header had big data as the highest ranking optimized keyword. It is followed by data seduction, genevieve bell, and grant mccracken which isn't as ranked as highly as big data. The next words robfields.com uses is intel. kovert was included and could not be seen by search crawlers.